Client:Trust for the National Mall & National Park Service
Capabilities:Mobile App Development
In the fall of 2014, the Trust for the National Mall wanted to create a mobile experience that would enhance the experience of those visiting the World War II Memorial in Washington, DC. Together with the National Park Service and funders including Altria and the Dr. Scholl Foundation, the Trust and a stellar team worked to create a mobile application that would magnify the experience for visitors walking through the historic monument.
To bring the Trust’s mobile app to fruition, Carousel30 partnered with other firms who could bring direction and expertise to the different facets of the app. The team creating this app consisted of the Carousel30 team who provided strategy, design, and project management, Element84 who provided user experience and mobile development insights, History Associates who conducted research and development for all content included in the app, and Brightline Interactive who brought expertise in the area of creative and user experience.
Using a Content Management System which gives the Trust the flexibility to update content as needed, the app featured a self-guided tour that allowed users to live through several different types of interactive experiences. Amongst the experiences available, there was a scavenger hunt—encouraged by the collection of badges—that guided users through several different scenarios which described important facts about World War II and the Memorial. There were also other features provided which allowed users to learn more about the people for whom the memorial was created for. Amongst the features available, most notable was a set of personal stories told by World War II veterans available for perusal which included representation from every US state and territory, the Atlantic and Pacific theaters, as well as the homefront.
Together, the team produced an app that augments the user experience one gets at the World War II Memorial. The mobile app enables users to explore the history behind the memorial and the millions of Americans it honors. With a user-friendly interface, the app allows for educational interactive experiences, easy navigation, and browsing through breathtaking photographs of the World War II Memorial.