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University Marketing Campaign

Branding and Marketing


Client:University Marketing

Capabilities:Web Design & Development

Carousel30 created a marketing campaign and creative with Vemo Education for one of the nation's top universities. The campaign was designed to educate students about a new student financing option that is an alternative to traditional student loans. We created a series of compelling content and materials that objectively illustrated how this new financing option compares to the other options that students and their parents have when deciding how to fund their education.

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EDUCATE STUDENTS ABOUT A NEW FINANCING OPTION FOR COLLEGE.

The challenge


A prominent university identified a unique opportunity to offer its students an alternative to traditional student loans by offering a program that helps students with affordable college financing while helping future students of the school. While the new offering was compelling, due to the complexities of understanding college financing, the university was challenged with finding a way to clearly and effectively communicate the product's benefits.

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DISTILL COMPLEX FINANCIAL INFORMATION.

The process


Carousel30 worked with Vemo Education and the university to get to the core of what the benefits and differentiators between the product and other student loans and college financing options. Using the university's brand guidelines as well as a fresh and straightforward take on messaging and illustration, we were able to create a campaign and strategic direction that balanced the needs of disclosing all necessary information with providing a compelling case to consider the financing option.

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LET THE PRODUCT CLEARLY SPEAK FOR ITSELF.

The solution


In partnership with Vemo Education, we produced a micro site, several print collateral pieces, and campaign branding and messaging that will be used by the university throughout the lifetime of the campaign. We achieved success by creating a campaign that objectively explained a student's options in a straightforward manner, and made often complex information easy to understand and effectively evaluate. Our work for this university demonstrates Carousel30's higher education marketing experience, and has been another successful effort in reaching out to this unique audience.