White Papers
Sep 22, 2016 by Greg Kihlström

By tracing the history of software development back to its beginning, this book forces a re-examination of the website design, development and optimization approach that many organizations take for granted.

Jan 19, 2016 by Greg Kihlström

As digital marketers, we talk a lot about “mobile” -- devices, advertising, websites, you name it -- and we often talk about how consumers use these devices as they navigate the real world.

Oct 01, 2015 by Greg Kihlström

Carousel30 is proud to announce "The Long View of Customer Experience: An Engagement Approach for Omni-channel Marketers," the latest in our series of white paper for digital marketers. Customer experience is a very important topic for any marketer to understand. This white paper is for digital m

Aug 03, 2015 by Greg Kihlström

Carousel30's experience with content strategy spans the many different types of work we do for client, from branding, marketing to interactive experiences.

Nov 01, 2013 by Greg Kihlström

Carousel30 is proud to unveil our latest white paper, "Using Tracking Technology: Monitoring Behavior, Action and ROI." Written by our Founder and CEO, Greg Kihlström, this white paper discusses several important aspects of measurement and analytics, in the context of tracking people at events.

Oct 01, 2013 by Greg Kihlström

Mobile user experience is a key aspect of your digital marketing strategy. With tablet sales outpacing laptops and mobile usage continually on the rise, there’s no question that how your brand addresses the mobile user experience can make a huge impact on your business.

Feb 01, 2013 by Greg Kihlström

It’s hard to read a blog, pick up a magazine, or have a conversation about business these days without the term “Big Data” coming up in some form or another. What it is exactly and how it relates to you as a digital marketer can be harder to determine.

Jan 08, 2013 by Greg Kihlström

A paradigm shift has been happening in the world of corporate communications for many years now. For a variety of reasons, the convergence of marketing and public relations is well documented and much discussed.

Jan 02, 2013 by Greg Kihlström

Built upon our years of experience, this guide walks you through an easy-to-follow, 7-step process for creating the building blocks of a digital strategy for nonprofits.