Interactive Infographic Website
The 7 Billion & Me website was an interactive infographic designed and developed by Carousel30 using meticulous calculations provided by the UNFPA team. Users input key facts about themselves and the site reveals several ways he or she fits into the world’s population of 7 billion people. It provides facts and figures such as how many people were born before you globally or how many people were born in your hometown after you, among other interesting statistics. The site also features a real time population clock.
This data, combined with infographics designed by our Creative team, form a unique experience for every user of the site. Every person is able to see world statistics calculated specifically for him or her. The website resulted in over 1 million unique visits within one week of launch in addition to the 20,000 Facebook Likes during that same period. The project also won a Gold ADDY Award, was featured on BBC News, and was the Communication Arts WebPick of the Day.