Sunrise Senior Living

Email Marketing and Sitecore Web Design

Sunrise Senior Living has more than 300 unique senior living communities in three countries. Dedicated to providing quality, personalized care that encourages individuality and independence for its residents, Sunrise sets the standard for excellence in senior living and offers a full range of personalized senior living services.

Sitecore Web Design
Sitecore Web Design

We worked with the Sunrise Senior Living team to create a new home on the Web that helped make a sometimes difficult decision a little easier to understand. Built on the Sitecore website Content Management System platform, the website is mobile responsive and features independent sites for each of Sunrise’s locations around the world. By creating an accessible, easy to use interface that features warm pictures and a straightforward navigation system, we worked with the Sunrise team to help make their home page and website a great introduction to potential customers. We understood that many people visiting the site were trying to get information that will help them make a sometimes difficult decision, and worked to create an experience that was as much like "home" as possible. Search Engine Optimization (SEO) was also a major consideration in the approach, ensuring that SEO requirements didn’t get in the way of a great design.

Sitecore Web Design
Responsive Design Approach

We created an email marketing campaign overhaul for a premium brand that delivered real results. By overhauling Sunrise Senior Living’s email marketing communications and managing its distribution, Carousel30 helped the 30-year-old senior care company improve the user experience, increase engagement and better the performance of its monthly email newsletters and campaign email blasts. Sunrise’s redesigned emails successfully delivered a better user experience, resulting in hundreds of new subscribers and an increased average click-through-rate on both newsletter and campaign emails. Open rates for Sunrise’s newsletters were 42 percent higher than industry averages for its campaign emails. Carousel30 helped Sunrise Senior Living optimize every facet of its email marketing, from design to performance measurement, allowing the company to communicate to seniors, caregivers and professionals in a more targeted, efficient and helpful way.