The National Association of State Foresters came to Carousel30 after evaluating their old website, looking to improve visual design, functionality, and performance. Through a Drupal Content Management System, Carousel30 met these goals in addition to five key objectives that included adding value for its member base through added resources and tools, and providing a hub source for information to increase awareness and resources for policymakers and environmentalists alike. The web design and development team at Carousel30 created a new online presence that delivered exactly what NASF was looking for.
Carousel30 utilized our robust web design and development process to guide NASF through a process of identifying goals and translating those to an engaging Web interface and experience. The website also incorporates a mobile responsive design that improves the user experience for smartphone, tablet and desktop users alike. It features a members-only section in addition to a robust resources section available to the public.
Since 2010, NASF has created Forest Action Plans, which are a compilation of long-term, statewide assessments and strategies for trees and forests in each of the United States’ 59 states and territories. This year, NASF has released a report that celebrates the five-year anniversary of these plans and outlines the successes achieved from 2010-2015 that were based on the original goals and strategies featured in the Forest Action Plans, with each of the successes categorized into those that conserve, protect, or enhance the Nation’s forests.
NASF felt it was of utmost importance to spread awareness of these successes and to shed light on the importance of directing limited resources to priority areas that need them most. Together, NASF and Carousel30 worked to develop a Public Relations strategy which resulted in an Op-Ed published by The Hill, as well as a landing page and graphics to accompany PR efforts. This resulted in an expanded audience for the reports, and placed the report in front of a key audience: elected representatives across the country.
With the devastation from wildfires across the United States reaching an all-time high in 2015, NASF decided to take action with a campaign designed to draw attention to the funding issues that are contributing to this problem becoming worse. While the desired end result was simple—more funds are needed for prevention of wildfires—the way to explain how to change current funding mechanisms was much more complex.
NASF partnered with Carousel30 to simplify the message into a clear, concise explanation with strong visuals. Our marketing and advertising work included an advertorial in The Hill, as well as social media graphics and website imagery.
The United Nations declared 2011 the International Year of Forests. With the theme "Celebrate Forests. Celebrate Life." we worked with the US Forest Service and National Association of State Forests to create campaign branding and a theme that commemorates a very important but often underrated part of our lives: forests. We created a campaign website, social media presences, print collateral and helped state forest agencies organize local activities in celebration of the year.
The campaign was a resounding success, with events held in every state, coverage on outlets such as The Huffington Post and the Today Show, and MSNBC, and a successful event with members of Congress that kicked off the year. Funded by the U.S. Forest Service and supported by a coalition of other organizations, the year produced a large amount of awareness about the benefits of trees and forests to our daily lives.