Social Media Marketing

Carousel30 launched the new website and branding materials for Masseria in Union Market, Nicholas Stefanelli’s first restaurant opening.

Our work with Masseria is a continuation of our work connecting people to places, and our first with the local restaurant scene. CEO Greg Kihlström says, “As DC’s restaurant reputation continues to grow, we are proud of our contribution to marketing an excellent new addition to the scene.” Carousel30 is excited to continue play an integral role in the creative and technological development of local businesses.

Social Media Marketing

Carousel30's work with Masseria's social media marketing in particular has created a high amount of engagement and produced large gains for the brand.

Following our social media marketing methodology that puts a strong emphasis on research, testing, and optimization, we have continued to optimize our efforts while finding new ways to tell the Masseria story and connecting it to the core audiences. This includes utilizing the #MasseriaMoments hashtag to help illustrate how people share their experiences at the restaurant, to finding new and innovative ways to showcase the unique cuisine and location that Masseria offers.

A few highlights from Q1 2016 vs. Q4 2015 include:

  • On Facebook, an increase in followers of 36.89% and engagement by 222%.There has been an increase in total reach of 45.30% during the same period
  • Twitter has seen an increase in engagement by 45%, mentions by over 50%, and total clicks and followers around 100%
  • Instagram has seen a 30% follower increase and increase in engagement by over 50%

restaurant web design
Website Design and Development

Carousel30 worked closely with Stefanelli to create a strategy that combines the restaurant’s clean aesthetic with a functional site that recreates the restaurant’s relaxed, open-air aura in a digital format. The site includes features that allows users to view menus, make reservations, and learn more about the history and culinary vision of Masseria.

The agency’s development capabilities worked hand-in-hand with Masseria’s goals. Chef and owner Nicholas Stefanelli says, “Masseria is about creating an experience for our customers, our website is often their first time connection with our brand. I needed to make sure that their digital experience is as close to how it would feel to walk in our doors.” The site created by the Carousel30 web design and development team brings in the refreshing feel of Masseria’s cuisine and atmosphere by featuring clean, white space and large photography. The capabilities of the site were created with the user in mind, emphasizing functionality over form to create streamlined navigation.

restaurant branding design