The new PrecisionTune.com was built on the WordPress CMS platform and features a mobile responsive design, interactive map / store locator and a coupon management system that allows each store to control which offers they present to customers. The new website offers customers a better experience and mobile-friendly features that their previous site lacked.
In addition to easier searching and a customizable coupon system, the new website provides an easier user experience for the Precision Tune team in order to administer it.
As with any franchise company with locations around the country and the world, the website also needs the flexibility to provide franchise owners to display custom information and have some control over their own presence. The website allows this, while still maintaining the overall branding. By balancing these two needs, the website is successful for the franchisor, franchisees, and ultimately the end customers.