Carousel30’s experience with bank website design, and our more general expertise in website user experience was tapped in order to create a web presence that works consistently for users, regardless of device. Another key consideration was to make the website effective for both current customers wishing to quickly access their accounts as well as prospective customers researching more information.
We performed strategy, design, copywriting and development for the site in conjunction with the United team. Our user experience team worked to streamline and simplify the navigation and content structure, while our creative team made sure the both copy and design were straightforward and adhering to the bank’s brand.
The new bankwithunited.com website utilizes the Drupal Content Management System (CMS) to allow the bank to easily and effectively manage the pages on the site, and provides a strong foundation for future growth of the financial institution’s primary web presence.
The website also features a location search which showcases the bank’s many locations across West Virginia, Virginia, Maryland, DC and Pennsylvania.