United Bank

Financial Services Web Design and Development

We created an enhanced online experience for United Bank’s diverse set of customers that is seamless across all devices for a regional bank with a growing personal and business banking customer base. United Bank has a rich 175 year history of serving its customers well, and contacted Carousel30 to continue to enhance the customer experience it provides. Its current website was not mobile-friendly and didn’t adequately capture the fast-growing financial institution’s brand and approach to customer service.

Financial Services Web Design and Development
User Experience Strategy and Implementation

Carousel30’s experience with bank website design, and our more general expertise in website user experience was tapped in order to create a web presence that works consistently for users, regardless of device. Another key consideration was to make the website effective for both current customers wishing to quickly access their accounts as well as prospective customers researching more information.

We performed strategy, design, copywriting and development for the site in conjunction with the United team. Our user experience team worked to streamline and simplify the navigation and content structure, while our creative team made sure the both copy and design were straightforward and adhering to the bank’s brand.

Bank Web Design and Development
Technology and Features

The new bankwithunited.com website utilizes the Drupal Content Management System (CMS) to allow the bank to easily and effectively manage the pages on the site, and provides a strong foundation for future growth of the financial institution’s primary web presence.

The website also features a location search which showcases the bank’s many locations across West Virginia, Virginia, Maryland, DC and Pennsylvania.