First, Carousel30 created a microsite that demonstrated and illustrated some of the biggest changes, as well as the similarities between the current online banking platform and the new one. Using screenshots, charts, and an accompanying video, the goal was to make it easy to understand and follow. Carousel30 used our expertise in financial services web design to create an experience that would educate and inform audiences without overwhelming them with information.
A video featuring voiceover narration as well as animated screenshots was also produced to augment the microsite and NFCU’s other marketing efforts.
The overall online banking effort was a success, culminating in the launch of the new platform. The microsite and video were kept active for a couple months following its launch.