With a well-established brand and reputation, it was our job to ensure that the conference materials exceeded attendees' previous expectations. Carousel30 worked with the Motionsoft team to create several materials for the Technology Summit in Baltimore, including hanging and standing banners and a print handbook that each attendee received. The banners utilize the Summit logo and incorporate a Baltimore-themed background featuring the well-known Inner Harbor, where the conference was held.
With a record turnout in 2016, the conference was a success. Carousel30's work tied in with the rest of the content and marketing strategy of the Technology Summit, including social media and website components. The Summit is a key component of Motionsoft's marketing and advertising efforts and this work for the Baltimore conference helped it achieve new levels of success.