Arlington Virginia Web Design and Development
DTA tapped Carousel30 to create a website that would need to be the face of the program and unite the different partners under one virtual location. The website would need to be a repository for the partners to provide resources and information to their audience, and a central location for the employers and workers to look for opportunities.
Carousel30 created the brand that communicated the organization’s credibility, trustworthiness, responsiveness and accessibility. In addition to branding, Carousel30 also provided naming guidance, resulting in the Defense Transition Assistance: a name that is efficient and to-the-point, restating the organization’s goal to help its audience without the need for additional steps and processes that sometimes delays immediate help.
The website strategy and design prioritized user experience, looking to create a friendly and personal website intended to provide help to the target audience, a person described to potentially be undergoing drastic transition in their life/career. To highlight this, the main landing page menu features three sections, each named for the audience type: job seekers, employers, or starting a business. DTA’s regional focus was also emphasized with the use of imagery, case studies, and testimonials from real people, not stock photography. Soft colors and lines in the design minimize the navigation, maximizing the website’s page real estate for relevant content.