American Chemical Society

Membership Association Web Design and Development, User Experience

Carousel30's experience with membership association web design spans organizations of all sizes, including one of the largest in the world. American Chemical Society, contacted Carousel30 when it came time to do a redesign of it's C&EN online publication. Chemical & Engineering News (C&EN) is the organization's premier publication, available to its members and available publicly through its website. This was to be a complete redesign that provided an interface to older issues of the publication, but was modernized for both current design standards, as well as for mobile viewing.

web design and development
User Experience and Web Design

Carousel30 worked with the American Chemical Society team to plan the information architecture, user experience and interface design of both the C&EN website and mobile app, available on iOS and Android.

Our work included designing the overall experience, including the ability to show multiple advertising sizes across the site. The website was built on the Adobe CQ5 platform, and the Carousel30 team utilized our knowledge of content management platforms in order to create a design and experience that would maximize the capabilities of the CMS being used.

In addition, best practices for Search Engine Optimization (SEO) were implemented across the pages in order to maximize traffic from search. A subscriber-only section was also designed in order to give access to specific articles and features only to paying members.