Carousel30 worked with the American Chemical Society team to plan the information architecture, user experience and interface design of both the C&EN website and mobile app, available on iOS and Android.
Our work included designing the overall experience, including the ability to show multiple advertising sizes across the site. The website was built on the Adobe CQ5 platform, and the Carousel30 team utilized our knowledge of content management platforms in order to create a design and experience that would maximize the capabilities of the CMS being used.
In addition, best practices for Search Engine Optimization (SEO) were implemented across the pages in order to maximize traffic from search. A subscriber-only section was also designed in order to give access to specific articles and features only to paying members.