Financial Services
May 10, 2016 by Greg Kihlström

This is part four of a six-part series that provides the building blocks to create an effective content strategy, a critical piece of marketing for businesses of all kinds.

May 09, 2016 by Carousel30

We all forget to periodically check in and keep up-to-date on important news in our industry. But don’t worry! That’s what these updates are here for. Keep reading to find out what you may have missed during the past few weeks.

SEO

Apr 26, 2016 by Greg Kihlström

Part three of this six-part series focuses on how to curate content based on your content strategy and marketing plan discussed in part two.

Apr 12, 2016 by Greg Kihlström

Part two of this six-part series focuses on how to develop an effective content strategy, a critical piece of marketing for businesses of all kinds. A compelling content strategy and content marketing plan can yield great benefits that reach audiences you might not otherwise reach.

Mar 30, 2016 by Greg Kihlström

This is part one of a six-part series on how to create an effective content strategy, a critical piece of marketing for businesses of all kinds. A compelling content strategy and content marketing plan can yield great benefits that reach audiences you might not otherwise reach.

Jan 20, 2016 by Greg Kihlström

Part of the thinking behind the Long-view Customer Experience is that each particular audience has an optimal place in the process and/or an optimal amount of time they will spend there. 

Jan 13, 2016 by Greg Kihlström

Anyone familiar with the financial services industry knows that this is a time of continual consolidation and change amongst bank brands, as mergers and acquisitions continue to change the industry and some are

Jan 11, 2016 by Greg Kihlström

Over the course of the past three articles,  which you can read in Insights on the Capitol Communicator website, we have reviewed the basic of Long-View Customer Experience.

Dec 10, 2015 by Greg Kihlström

Over the course of the past two articles in this five-part series, we have learned that Long-View Customer Experience is the the “pathway” in which customers move throughout the interaction with brands.

Nov 19, 2015 by Greg Kihlström

In the first article in this five-part series, we discussed the marketing principles of building consistent, cross-channel marketing efforts and high-quality customer experiences. This article will further our understanding of these concepts by exploring the Long-View Customer Experience.