Strategy
Apr 01, 2016 by Greg Kihlström

A good marketer will always be measuring the success of their efforts, regardless of the channel and medium. In addition to this, we are all under an increasing amount of pressure to prove the ROI of what we do for the brands we represent and the ways we spend our marketing budget.

Mar 30, 2016 by Greg Kihlström

This is part one of a six-part series on how to create an effective content strategy, a critical piece of marketing for businesses of all kinds. A compelling content strategy and content marketing plan can yield great benefits that reach audiences you might not otherwise reach.

Feb 03, 2016 by Greg Kihlström

Whether you're responsible for marketing a food product or a restaurant, you have no doubt noticed the trends driving a shift in strategies and tactics. Here are the new rules you need to learn.

Jan 20, 2016 by Greg Kihlström

Part of the thinking behind the Long-view Customer Experience is that each particular audience has an optimal place in the process and/or an optimal amount of time they will spend there. 

Jan 19, 2016 by Greg Kihlström

As digital marketers, we talk a lot about “mobile” -- devices, advertising, websites, you name it -- and we often talk about how consumers use these devices as they navigate the real world.

Jan 11, 2016 by Greg Kihlström

Over the course of the past three articles,  which you can read in Insights on the Capitol Communicator website, we have reviewed the basic of Long-View Customer Experience.

Dec 10, 2015 by Greg Kihlström

Over the course of the past two articles in this five-part series, we have learned that Long-View Customer Experience is the the “pathway” in which customers move throughout the interaction with brands.

Nov 19, 2015 by Greg Kihlström

In the first article in this five-part series, we discussed the marketing principles of building consistent, cross-channel marketing efforts and high-quality customer experiences. This article will further our understanding of these concepts by exploring the Long-View Customer Experience.

Oct 22, 2015 by Greg Kihlström

This is the first article in a five-part series for digital marketers who are looking for a clear, concise way to talk about and address the relationship that their customers have both to their marketing-specific efforts as well as to the larger efforts of the organization as a whole.

Jul 11, 2012 by Greg Kihlström

About a year ago, I wrote an article with guidelines on writing a website design and development Request for Proposal (RFP), which received a great response.

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