Oct 31, 2016 by Carousel30

If you think about it, analytics are spooky. Analytics are used to understand website user acquisition and behavior—while these users behind closed doors—to gain insight on how to further optimize marketing efforts to appeal to the target audience’s interests and motives.

Sep 06, 2016 by Greg Kihlström

While there are countless ways to measure the performance of your marketing efforts, be sure you don't miss these four metrics.

Apr 01, 2016 by Greg Kihlström

A good marketer will always be measuring the success of their efforts, regardless of the channel and medium. In addition to this, we are all under an increasing amount of pressure to prove the ROI of what we do for the brands we represent and the ways we spend our marketing budget.

Feb 03, 2016 by Greg Kihlström

Whether you're responsible for marketing a food product or a restaurant, you have no doubt noticed the trends driving a shift in strategies and tactics. Here are the new rules you need to learn.

Dec 03, 2014 by Greg Kihlström

Edmund Wilson, the noted literary critic once said, “No two people read the same book.” It could also be said that no two people will make the exact same analysis from a complex set of marketing data.