We continue our review of the important things you need to keep in mind when planning your organization’s new website design and development project delving into the importance of managing content on your new site.
Whether you were getting ready for the Halloween weekend or getting spooked by this year’s presidential election, you may have missed some key industry updates that happened during the past few weeks.
If you think about it, analytics are spooky. Analytics are used to understand website user acquisition and behavior—while these users behind closed doors—to gain insight on how to further optimize marketing efforts to appeal to the target audience’s interests and motives.
If you’re one of the many people who have taken a break from social media until after the election is over, you may have missed some of the more recent updates regarding social media, the Internet of Things, and advertising...
Ektron/EPiSERVER and Drupal often have two very different approaches to solving the same problems. From a fundamental level, the difference between a proprietary, licensed piece of software (EPiSERVER), versus an open source one (Drupal), means that each are going to find favor with those subscribing to different philosophies about which is best, most stable, and most secure.
Google AdWords is most commonly known as a time-tested platform for online paid advertising. While some find the barrier to entry quite difficult due to the vast number of elements included in implementing a campaign or ad group, planning a successful paid search campaign is possible with a fundamental understanding of the elements that create the advertisements themselves.
While you may have been keeping up with the first presidential debate on social media, or Instagramming the first few days of fall, you may have missed some key updates that could influence the way marketers and advertisers strategize.
I know what you might be thinking right now: Another marketing article about Millennials? You're probably not alone. You could say that we've all reached a saturation point as far as talk and discussion about marketing to Millennials, engaging with them, and understanding their behavior.
Taxonomy is the vocabulary your organization uses to communicate with your audiences. It includes the words your business uses to categorize and identify your products, services, audiences, industries, and potentially many other things.
Your website is a powerful extension of your brand, so it’s important to make sure that you take the necessary steps to convey your brand properly when unveiling your new site.