Mobile user experience is a key aspect of your digital marketing strategy. With tablet sales outpacing laptops and mobile usage continually on the rise, there’s no question that how your brand addresses the mobile user experience can make a huge impact on your business. Many brands are currently living with outdated websites that do not address the specific needs and form factors that smartphones and tablets demand.
There are three primary ways to address the mobile user experience, each with pros and cons that might make it the best (or the worst) solution for your brand. These include: creating a responsive design website, a separate desktop and mobile site, or a mobile app that is separate from your website. This white paper reviews the those and the cost-effectiveness, limitations, and design benefits or challenges unique to each of them. It walks through how to choose the best option for your brand in order to increase mobile views, conversions, repeat usage, and other important goals associated with your Web assets and the user experiences you provide.
Written by Carousel30 Founder & CEO Greg Kihlstrom, this white paper will show you how to determine which solution is the best fit for your needs, make the best investment, and most importantly, provide your users with the best experience when visiting your site – no matter what device they use. Several infographics and other visual guides are included that help differentiate between different methods of addressing mobile users.
Category - White Papers