The Convergence of Marketing, Public Relations, and Customer Service
Tuesday, January 08, 2013 | Greg Kihlström

A paradigm shift has been happening in the world of corporate communications for many years now. For a variety of reasons, the convergence of marketing and public relations is well documented and much discussed. This white paper adds another dimension to that discussion, which is equally important to any enterprise organization: customer service.

The white paper places this PR/marketing convergence in context with the growing need for organizations to take customer service, including idea generation, feedback and complaints, into account when planning communication strategies and internal communication structure. This white paper also aims to get a conversation started about how best to do this on both the enterprise and the small and medium-sized business level. The best examples of this type of integration are yet to come, but the hope is that by furthering the conversation we will see continued innovation.

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Category - White Papers