Apple Announces New Operating Systems, Sprint Close to Buying T-Mobile, and Google Searches Shaping Facebook Ads
Thursday, June 05, 2014 | Troy Moran

Apple unveiled it’s newest operating systems for Mac computers and mobile devices at the Worldwide Developers Conference in San Francisco. The newest additions to Apple software systems, Yosemite and iOS 8, offer more seamless interconnectivity between devices. Developers and non developers alike can find out more about Apple’s announcements on The New York Times.

There are reports that Sprint is close to purchasing T-Mobile for $40 per share. The acquisition of the nation’s fourth largest carrier would allow Sprint to become more competitive with AT&T and Verizon Wireless. Sprint's offer would reportedly leave current majority shareholder, Deutsche Telekom, with around 15 percent of T-Mobile. Read more details of the deal over at The Verge.

Facebook ads may begin to mirror the ads you see on Google. Marketers can now use keywords or phrases from your Google search query to offer more targeted Facebook ads. The new technology was created by Facebook’s ad partner, Kenshoo Social, and could become available to advertisers on the social network within weeks. To prepare for the changing landscape of Facebook advertising, head to Mashable.

A recent study has revealed that consumption of entertainment media on mobile devices is growing rapidly. Along with this spike, mobile audiences are twice as likely to click through on entertainment ads and 45 percent more likely to remember those ads. Read more about the changing platform in entertainment advertising on AdWeek.

Netflix has pointed the finger at Verizon for slow video streaming. A message reading "the Verizon network is crowded right now” has begun displaying on screens for Netflix subscribers who faced slow streaming while accessing the website on the internet provider. Keep up to date with this blame game on CNET.com.

 

Category - Search Marketing