At the beginning of November, Twitter unveiled its new heart-shaped “Like” button, which replaced the star-shaped “Favorite” button. As is usual on the Internet, people started freaking out about the change.
The following 5 items are a few things you should know about this important new change to one of the most popular social networks.
1. The heart is “easier to use”
Chris Sacca of Lowercase Capital LLC, who was an early investor in Twitter, was one of the influencers behind this idea, with the argument in a letter earlier this year that it would make Twitter easier to use, especially for new adopters of the platform.
2. The heart is emotional
It was designed to create a more emotional connection between users and Twitter content. Everything from the heart itself, to the interaction that happens when you click it is meant to drive more engagement. Compared to the heart, a star has much less emotion to it.
3. The heart is universal
It was designed to be more universally appealing to a global user base. Hearts have a more global connection to positive emotion, while stars can have different meaning to different people. Because of this, the heart is thought to be easier for all people to understand, regardless of their backgrounds.
4. The heart is not universally loved
The majority of Twitter users prefer the star to the new button. If the strategy that has been widely shared is true, this still may not deter Twitter from pursuing the heart button. The goal of all of this has been to appeal to new users to Twitter, acknowledging that the star button was not used widely enough anyway.
5. The heart is going to be difficult for people who are color blind
Apparently, in applications such as TweetDeck, the red “Like” and the green “Retweet” icons are going to be right next to each other, causing issues for the 8-plus percent color blind men and .5% of women.
With this latest change to Twitter, we will no doubt have to make a few changes to how we've been using Twitter. We’ve been through all of this before with other changes on popular social networks: make one change and all of a sudden the Internet erupts in outrage. Usually, though, things settle down and the change becomes part of our accepted daily lives.
Only time will tell if the new Like button will help Twitter grow its user base and their engagement, but until then, we can be sure there will be more commentary about it. In the mean time, I hope the points above helped better acquaint you with this new change.
Category - Social Media Marketing