If you’re one of the many people who have taken a break from social media until after the election is over, you may have missed some of the more recent updates regarding social media, the Internet of Things, and advertising...
Ektron/EPiSERVER and Drupal often have two very different approaches to solving the same problems. From a fundamental level, the difference between a proprietary, licensed piece of software (EPiSERVER), versus an open source one (Drupal), means that each are going to find favor with those subscribing to different philosophies about which is best, most stable, and most secure.
Google AdWords is most commonly known as a time-tested platform for online paid advertising. While some find the barrier to entry quite difficult due to the vast number of elements included in implementing a campaign or ad group, planning a successful paid search campaign is possible with a fundamental understanding of the elements that create the advertisements themselves.
While you may have been keeping up with the first presidential debate on social media, or Instagramming the first few days of fall, you may have missed some key updates that could influence the way marketers and advertisers strategize.
I know what you might be thinking right now: Another marketing article about Millennials? You're probably not alone. You could say that we've all reached a saturation point as far as talk and discussion about marketing to Millennials, engaging with them, and understanding their behavior.
Taxonomy is the vocabulary your organization uses to communicate with your audiences. It includes the words your business uses to categorize and identify your products, services, audiences, industries, and potentially many other things.
Your website is a powerful extension of your brand, so it’s important to make sure that you take the necessary steps to convey your brand properly when unveiling your new site.
By tracing the history of software development back to its beginning, this book forces a re-examination of the website design, development and optimization approach that many organizations take for granted.
While there are countless ways to measure the performance of your marketing efforts, be sure you don't miss these four metrics.