Oct 17, 2016 by Carousel30

If you’re one of the many people who have taken a break from social media until after the election is over, you may have missed some of the more recent updates regarding social media, the Internet of Things, and advertising...

Oct 11, 2016 by Greg Kihlström

Ektron/EPiSERVER and Drupal often have two very different approaches to solving the same problems. From a fundamental level, the difference between a proprietary, licensed piece of software (EPiSERVER), versus an open source one (Drupal), means that each are going to find favor with those subscribing to different philosophies about which is best, most stable, and most secure.

Oct 07, 2016 by Carousel30

Google AdWords is most commonly known as a time-tested platform for online paid advertising. While some find the barrier to entry quite difficult due to the vast number of elements included in implementing a campaign or ad group, planning a successful paid search campaign is possible with a fundamental understanding of the elements that create the advertisements themselves.

Sep 30, 2016 by Carousel30

While you may have been keeping up with the first presidential debate on social media, or Instagramming the first few days of fall, you may have missed some key updates that could influence the way marketers and advertisers strategize.

Sep 27, 2016 by

I know what you might be thinking right now: Another marketing article about Millennials? You're probably not alone. You could say that we've all reached a saturation point as far as talk and discussion about marketing to Millennials, engaging with them, and understanding their behavior.

Sep 26, 2016 by Greg Kihlström

Taxonomy is the vocabulary your organization uses to communicate with your audiences. It includes the words your business uses to categorize and identify your products, services, audiences, industries, and potentially many other things.

Sep 23, 2016 by

Your website is a powerful extension of your brand, so it’s important to make sure that you take the necessary steps to convey your brand properly when unveiling your new site.

Sep 22, 2016 by Greg Kihlström

By tracing the history of software development back to its beginning, this book forces a re-examination of the website design, development and optimization approach that many organizations take for granted.

Sep 15, 2016 by

While you were cherishing the last few days of summer and tweeting away during the first week of NFL football, we have been keeping up with the big updates in the industry. Here are a few you may have missed…

Sep 06, 2016 by Greg Kihlström

While there are countless ways to measure the performance of your marketing efforts, be sure you don't miss these four metrics.