Analytics & Optimization

We use research, data and testing processes to create recommendations to improve your marketing channels. Our analytics work can span your entire suite of marketing efforts, or a single channel, but our analysis and recommendations take into account your true measurements of success.

What We Do

We use analytics gathered from across your marketing channels to deliver strategic insights and analysis to create real, measurable results for our clients. We measure this across your marketing channels by providing robust reporting, recommendations, and optimization utilizing our analytics capabilities.

Measurement Strategy

Starting with your goals and KPIs, we determine the best way to create reports that allow analysis and optimization across your marketing channels.

Reporting & Analysis

Designing and building reports that ask the tough questions whose answers drive true business growth.


We translate our research and analysis into actionable recommendations that are based on facts and numbers, and are the outcome of our analytics work.

Case Studies

Contact Us

The best way to see what working with us will be like is to
have a conversation to see how we can help. You can reach us at (703) 260-1180 or at

News & Blog Posts

Path to Social Media Success Infographic
Mar 20, 2017 by Greg Kihlström

Your marketing is only as good as your last campaign's results. Use these 5 tips to create meaningful results.

Download the Infographic.

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Using Social Media to Enhance PR Efforts
Dec 22, 2016 by Carousel30

Most professionals tend to think that social media platforms such as Facebook and Twitter should be used to connect with customers by showcasing company culture, featuring new products, and to provide an additional customer service channel.

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Digital Marketing News: Instagram's Live Video Streaming, Snapchat's Personalized Geofilters, and Pandora's New Sponsor Opportunity
Dec 06, 2016 by Carousel30

From holiday ad campaign launches, to social media updates on almost every platform, there could be some catching up to do if you haven’t been keeping up with the most recent industry news. To help get you caught up, check out the updates you need to know.

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