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New eBook from Carousel30 Explores Consumers' Connection to Places

Alexandria, VA, (January 19, 2016) — Carousel30, a leading digital agency based in the Washington DC region, released an ebook today on the components of a successful content marketing plan. The paper is targeted at marketers of all industries that are interested in creating and maintaining a robust marketing strategy that includes both content creation and distribution.

The ebook, written by Carousel30 CEO Greg Kihlström, is entitled “Our Connection to Places.” It explores research and findings related to consumers’ personal and emotional connections with place in order to identify key areas to use in marketing and communications efforts. It discusses marketing and technology’s role in fostering a deeper relationship between a person and a place they are visiting.

“Our goal is to connect people with the things they love through compelling creative, effective messaging and engaging interactive experiences. We provide our clients with strategies that are successful in the long term and we believe that a strong connection to place is a key part of this,” says Greg Kihlström, Founder and CEO of Carousel30. “With this ebook, we wanted to share some of our expertise to audiences beyond our clients and partners and share our experience marketing places and locations to the rest of the industry.”

This ebook is the latest in a series of thought leadership writing from the agency that focuses on the custom experience and how to connect people to the things they value. It is available for download on the Carousel30 agency website at

Carousel30 has helped many place-based organizations reach their audiences through digital marketing over its twelve years in business. These include the Trust for the National Mall, Union Station, and the Trust for the George Washington Memorial Parkway, and the Golden Triangle neighborhood in Washington DC, as well as Arlington County, Virginia, Alexandria, Virginia, and Allegheny County, Pennsylvania. This digital agency has helped find compelling ways to share content and distribute it to wide audiences.

About Carousel30

Carousel30 is an award-winning digital marketing and technology agency based in the Washington, DC area. Working with national brands on marketing and advertising campaigns, the agency works with top organizations across many industries including membership associations, nonprofits, financial services, and education. Founded in 2003, Carousel30 continues to be a leading innovator in the digital marketing and technology fields.


Esther Nardone, Marketing Director


Phone: 703-260-1180