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Marketing

Social, Search, Advertising and Analytics


Over the last 21 posts, we’ve discussed many important aspects of a web design and development project, and given you advice from a marketer’s point of view of what you should expect and how you can plan.

We continue our review of the important things you need to keep in mind when planning your organization’s new website design and development project with the important milestone that includes launching your website.

Google AdWords is most commonly known as a time-tested platform for online paid advertising. While some find the barrier to entry quite difficult due to the vast number of elements included in implementing a campaign or ad gr...

We continue our review of the important things you need to keep in mind when planning your organization’s new website design and development project with some points to keep in mind about Search Engine Optimization.

We continue our review of the important things you need to keep in mind when planning your organization’s new website design and development project with an outline of the analytics and measurement approach you should be taki...