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Marketing

Social, Search, Advertising and Analytics


Publishers are constantly struggling to find audience and prominence in our increasingly digital world. As consumer usage of social networks and their preference to receive news via friends or contacts across social media inc...

I know what you might be thinking right now: Another marketing article about Millennials? You're probably not alone. You could say that we've all reached a saturation point as far as talk and discussion about marketing to Mil...

A good marketer will always be measuring the success of their efforts, regardless of the channel and medium. In addition to this, we are all under an increasing amount of pressure to prove the ROI of what we do for the brands...

There are countless ways to measure the performance of your marketing efforts. Ever since the big data revolution introduced us to a wealth of information, it has been possible to see more than ever before. Whether you are wa...

An important part of marketing is knowing when to adapt your approach. The world of food marketing is certainly no different. In this article, we're going to discuss three examples of food brands that changed their messaging,...