This position requires a mid-level social media specialist with some experience in Public Affairs/Relations. Seeking 2-4 years of experience. Must be able to work in a fast-paced environment. Position is located in Fairfax, VA.
This task will involve creation/development of a social media strategy and an action plan.
Respond to and create new posts for client across social media channels
Assist in the creation of a set of social media standards and guidelines for the department
Assist in the creation of an editorial calendar
This task will involve daily updates including long format feature stories and near real time uploads for timely/breaking stories. Specialist will:
Manage the content on the following platforms:
Twitter using HootSuite
Repackage content from press releases and other sources to form accurate reporting on events and activities
Pull images from PA sources and/or existing library
Update content on the blog using WordPress
Copyedit all content
Able to modify basic graphics to reflect a consistent brand
Create and schedule weekend content for social media
Incorporate feedback on posts to inform action by client including a daily list of feedback/action items from SM audiences
Metrics and Measurement
This task will involve in-depth analysis of all platforms working independently and together.
- Pull regular statistics and analytics from each platform
- Analyze quantitative metrics including: post timing, successful posts vs unsuccessful, types of audiences
- Measure trends over time
- Recommend changes based on data to improve social media approach
2-4 years direct professional experience posting, measuring and reporting social media
4-year College degree required
- Ability to handle highly sensitive information
- Candidates will be subject to a background/suitability check
To perform this job successfully, an individual must be able to solve practical problems and deal with variables, interpret and follow a variety of written or oral instructions, use basic concepts to solve business problems associated with the role, and use and understand computer programs to analyze and solve business issues.
Physical Requirements and Work Environment
While performing the duties of this job, the employee is regularly required to sit, speak, hear, and frequently use his or her hands and arms to handle, feel, type, and reach. Specific vision requirements of this job include the ability to see closely and adjust focus. The work environment is an office setting, and noise in the work environment ranges from quiet to low levels due to our highly collaborative office culture.
Competitive and commensurate with experience.
How to Apply
Email your resume to email@example.com with the subject line: Applying for Social Media Specialist.
LEAPFROG SOLUTIONS, INC. (LFS) IS AN EQUAL OPPORTUNITY EMPLOYER. LFS DOES NOT DISCRIMINATE OR ALLOW DISCRIMINATION ON THE BASIS OF RACE, COLOR, GENDER, PREGNANCY, RELIGION, NATIONAL ORIGIN, AGE, DISABILITY, SEXUAL ORIENTATION, GENETIC INFORMATION, OR ANY OTHER STATUS PROTECTED UNDER APPLICABLE FEDERAL, STATE, OR LOCAL LAW.
THE ABOVE STATEMENTS ARE INTENDED TO DESCRIBE THE GENERAL NATURE AND LEVEL OF WORK PERFORMED BY PEOPLE ASSIGNED TO THIS JOB; THEY ARE NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES, AND REQUIREMENTS. AS THE NATURE OF BUSINESS DEMANDS CHANGE, SO TOO MAY THE ESSENTIAL FUNCTIONS OF THIS POSITION. REASONABLE ACCOMMODATIONS MAY BE MADE TO ENABLE INDIVIDUALS WITH DISABILITIES TO PERFORM THE ESSENTIAL FUNCTIONS.